Poptropica heads to retail shelves

Fans of Poptropica (www.poptropica.com) will be able to find toys, apparel and room decor products inspired by the popular kids' website.
At www.poptropica.com kids create an avatar to explore a virtual world that entertains and educates millions of children across the globe by engaging them in narrative quests and online games. Kids can safely communicate and compete in head-to-head competition with other kids, collect objects, read digital books and comics, and more.
Poptropica’s content is developed under the creative direction of Jeff Kinney, author/illustrator of the bestselling, and soon-to-be movie, "Diary of a Wimpy Kid" series.