Monday, February 1, 2010

A BIG campaign with a heart

Clifford the Big Red Dog fans can celebrate Valentine's Day and a good cause at FAO Schwarz' Fifth Avenue store on Thursday, Feb. 11 from 3:30 to 4:30.
Kids will be able to listen to a special reading of Norman Bridwell's "Clifford the Big Red Dog" by author and co-host of "The View" Sherri Shepherd, have a meet and greet with Clifford and participate in a "Make Your Own Valentine" activity.
The event is part of the Scholastic BE BIG campaign which encourages
everyone to take action and raise awareness for how Clifford’s BIG ideas (Share, Play Fair, Have Respect, Work Together, Be Responsible, Be A Good Friend, Help Others, Be Truthful, Be Kind and Believe In Yourself) can make the world a better place.
Scholastic will also donate 10% of the net proceeds from the sale of any BE BIG Clifford plush to the BE BIG Fund at HandsOn Network.

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