Wednesday, February 3, 2010

LEGO builds presence in the Bahamas

Thousands of LEGO bricks and hours and hours of building fun will greet kids at the Atlantis Kids Adventures club in the Atlantis Paradise Island resort.
The new LEGO Construction Zone also has a wall covered in a LEGO base plate which kids can build directly onto. The kids' club will also offer fans a number of hands-on activities, as well as a sign-up for a premium LEGO building experience.
In July, the kids' club will host the world's first LEGO Atlantis Fantasy Camp with a sweepstakes tie-in with Toys"R"Us and JetBlue Airways.
In other brand news, the world's largest Legoland will open in the former site of Cypress Gardens by the end of 2011.

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